APPLYING FOR INVESTMENT?

BASIC INVESTMENT CRITERIA

You should not apply for funding from JK Angel Investors unless you can answer yes to all of the following questions:

  • Are you a client or consumer facing business that is in the technology space?
  • Do you have a minimum viable product or prototype with proof of concept?
  • Do you have initial traction with active paying or non-paying users?
  • Do you have more than one full time team member? 

WHAT TO INCLUDE IN YOUR PITCH DECK

1. Elevator Pitch
  • A quick one-liner summary that combines your vision/product and the mission of your company
2. Momentum, Traction, Expertise
  • Timeline and milestones to date
  • Growth metrics
  • Highlight existing press, partnerships, awards
  • Success stories and/or testimonials
3. Market Opportunity: Market size & customer base
  • Market: What business/space you are in?
  • Total Market Size: Dollar Size, Your Place/Niche
  • Customers: Clearly define exactly who you serve
  • Macro Trends & Insights
4. Problem & Current Solutions: What need do you fill? Other solutions
  • Define the real problem/need you’re solving, and for who.
  • Who else is already doing this, and how are they going about it and what are they not getting right or doing wrong?
5. Product or Service: Your solution
  • Tell the story of your customer and how customers use/value your product or service
  • Show product images – URL – ios – Andoid links
6. Business Model: Key Revenue Streams
  • Who is your primary customer & how do you make money
  • What is the pricing / model
  • Revenue and # of customers to date
  • Show basic math on revenues and conversion rates
  • Life-time value of an average Customer (How many months, how many dollars?)
7. Market Approach & Strategy: How you grow your business
  • Where are your customers looking today and finding help?
  • Where will you get in front of them?
  • How will you achieve your target growth rates?
  • What are the most important and unique channels and methods you will use to find and win customers?
  • How are you doing it differently than others in the space?
8. Team & Key Stakeholders (Investors, Advisors)
  • Highlight key team members and their prior positions, successes, domain expertise
  • Demonstrate relevant experience
  • Which roles are the keys to success in your company/space?
9. Financials
  • Include 3-5 years of financial projections
  • Mention key & critical assumptions in your model of expenses, customer conversion, market penetration %
  • Highlight each of these Yearly for at least 3 years:
    • Total Customers
    • Total Revenue
    • Total Expense
    • EBITDA
​10. Competition
  • Where do you exist in the larger overall Market Space?
  • What are your Advantages?
  • How is your place in the market unique to you, and the right one for your company growth and customers?
  • Who are the competitors, why have they succeeded, and how do you truly differentiate from them?
​11. Investment: Your ‘Ask’ for funding, Basic use of funds 
  • State how much Capital you are raising, and with what general Terms: Equity, Debt, Convertible Note
  • What is the timing of your Capital raise?
  • Who are your existing & notable investors, if any?
  • What are your key Use of Proceeds (as % of total raise)
    • Founder salaries
    • Sales & Marketing
    • New hires
    • Technology / Product or Service development
    • Capital expenses / equipment
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